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BMW 2800 designer

BMW’s Italian Designers Part 10

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By Jackie Jouret
Photos courtesy The BMW Archive

Following its near-death experience at the end of 1959, BMW announced its renaissance at the Frankfurt auto show of September 1961. The Giovanni Michelotti-designed 1500 drew huge crowds, and the all-new midsize sedan tended to overshadow the other cars on the BMW stand. That’s a shame, because two of those cars were also making their debut: a convertible version of the popular 700 microcar—another Michelotti design—and the 3200 CS coupe wearing stylish bodywork designed by a young Giorgetto Giugiaro at Bertone.

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BMW’s Italian Designers, Part 9

By

By Jackie Jouret
Photos courtesy The BMW Archive

With his designs for the 700 and 1500, Giovanni Michelotti made an invaluable contribution to BMW’s survival at the start of the 1960s. The success of those cars put BMW on firm financial footing, which allowed the company to expand its product lineup to include a small coupe, a full-size sedan, and a larger but still sporty coupe—cars with the same kind of mass-market appeal as the 1500 sedan that also filled important niches in the marketplace. As the 1500 sedan had given BMW a recognizable brand identity, each of those cars would bear Michelotti’s imprint, to a greater or lesser degree.

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